This was an interesting campaign that I was involved in that is still around town since October. I think. It was my kids that spotted the ads. It was applied to buses, bus shelter posters, MRT station billboards etc. The illustration style that the creatives were looking for was to be as free and raw as children’s drawings. Had quite a lot of good reference from the kids at home. Really enjoyed working on this campaign with the Publicis Singapore team although the project dateline was crazy plus the file sizes were really huge.
Agency: Publicis Singapore
Creative Director: Robert Upton
Art Director: Chua Xiu Lu
Copywriter: Joel Kang
Account Executive: Pauline Lutz
Executive Producer: Annie Ang
Illustrator: Andy Yang Illustrates