Magnolia Smart Kids Campaign

F&N1011_Magnolia SmartChoc_Today FP&HPF&N1011_Planes FP_fish F&N1011_Magnolia SmartChoc_Today FP&HPThis was an interesting campaign that I was involved in that is still around town since October. I think. It was my kids that spotted the ads. It was applied to buses, bus shelter posters, MRT station billboards etc. The illustration style that the creatives were looking for was to be as free and raw as children’s drawings. Had quite a lot of good reference from the kids at home. Really enjoyed working on this campaign with the Publicis Singapore team although the project dateline was crazy plus the file sizes were really huge.

Agency: Publicis Singapore

Creative Director: Robert Upton

Art Director: Chua Xiu Lu

Copywriter: Joel Kang

Account Executive: Pauline Lutz

Executive Producer: Annie Ang

Illustrator: Andy Yang Illustrates

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